Mega Mall Flagship
Esmerize’s first international partnership and first branded retail operation in Armenia.
Parenting Lifestyle
Franchise Know-How
Retail Launch
Language
Import · Retail · Franchise · Representation
Your Brand,
Established
in Armenia.
Esmerize helps international brands enter, launch, and grow in Armenia through import operations, flagship retail, franchise development, and long-term brand representation.
2018
Established
02
Flagship Stores
02
Brands Built
Market Entry
Brand Representation
Import Operations
Flagship Retail
Franchise Development
Customer Experience
Market Entry
Brand Representation
Import Operations
Flagship Retail
Franchise Development
Customer Experience
Why Armenia
A focused market.
A wider regional gateway.
~75%
National retail concentrated in Yerevan
A focused retail environment gives international brands clearer visibility and stronger launch control.
184M+
EAEU market access
Armenia can act as a strategic base for brands looking beyond one local market.
02
Esmerize stores already trading
Real stores, real brand operation, and real customer-facing execution.
What We Do
From international product
to Armenian presence.
01
Select
We identify the right brand-market fit based on Armenian demand, pricing, category potential, and long-term opportunity.
03
Launch
We prepare the retail environment, store concept, staff training, merchandising, and customer experience.
05
Grow
We build awareness, mall visibility, service trust, and long-term brand value in the Armenian market.
02
Import
We handle official inventory, freight, documentation, customs, compliance, warehousing, and distribution.
04
Represent
We act as the local brand representative, protecting the brand image, standards, service, and customer trust.
06
Expand
We use proven retail knowledge to help partners scale through stronger presence, new categories, and future formats.
Proof of Execution
Brands we’ve
built in Armenia.
KUB and Babycare show Esmerize’s ability to import, launch, operate, and grow international brands in Armenia.
RIO Mall Flagship
A premium baby and maternity brand launched as part of Esmerize’s growing retail portfolio.
150+ Categories
Premium Retail
Portfolio Growth
Retail Presence
Inside Armenia’s
leading destinations.
Premium Visibility
High Customer Footfall
Professional Environment
Prime Mall Positioning
Why Partner
Local partner.
International
standards.
01
Established Since 2018
A real Armenian company with years of operating history.
02
Official Representation
A partner that can protect brand image and standards locally.
03
Import Capability
Freight, documentation, compliance, storage, and distribution.
04
Flagship Store Experience
From store concept to team training and customer service.
Career With Us
Join the Esmerize
team.
If you are interested in retail, brand operations, customer service, or store management, send us your CV and contact details.
Apply for a Position
Please send your CV with your full name, phone number, preferred position, and experience.
For real CV submission, attach your CV in the email button below.
HR / Careers Contact
Tatev Khachaturyan
[email protected]
+374 33 531150
Applications are reviewed based on role availability, experience, communication skills, and fit with Esmerize’s customer-focused retail standards.
Let’s Build Together
Bring your brand
into Armenia.
Esmerize welcomes international brands seeking a serious local partner for market entry, retail development, franchise growth, and long-term representation.